Declining Category
Through precise ad targeting and improved messaging, we enhanced visibility and buyer understanding . As a result the brand'd key metrics like CTR and CVR improved significantly - Scaling from 1-2 daily Orders to 10-12 Orders per day.
Challenge
Declining Category (Soap)
Product Understanding (Buyers assuming it as a Normal Daily Soap)
Our Approach
Complete Account Audit
Understood the current Content and information passed through it.
Worked on the Content and Creatives to make the buyer understand and provide them the reason to purchase.
Increasing visibility with ads on the correct targeting.
Results
In the sales funnel metrics brand was able to get better CTR and CVR where the major struggle was.
Doing 1-2 Orders a day started doing 10-12 orders/Day
Key Takeaway
Clear communication and positioning can transform performance — by redefining product messaging, improving creatives, and running targeted ads, we successfully changed buyer perception, increased engagement, and achieved a 10x boost in daily orders.
